Selection of portable hard disk drive using ENTROPY-COBRA-MARCOS-MAIRCA: A case of the Iranian market

Document Type : Original Article

Authors
Saghar Sedighi Khavidak 1
Sarfaraz Hashemkhani Zolfani 2
Alireza Nemati 3
1 Department of Industrial Engineering and Management, Aalto University, Espoo, Finland
2 School of Engineering, Universidad Catolica de Norte, Coquimbo, Chile.
3 Department of Industrial Engineering and Management System, Amirkabir University of Technology
10.22034/dmait.2024.199487
Abstract
There are many customer requirements met by the modern market today, such as in the hard disk drive market, where a variety of hard disks can be found along with several attributes associated with them, such as size, disk space, data transfer rate (DTR), color, weight, guarantee, and physical size. Therefore, it is necessary to present a comprehensive technique to select the best alternative for purchasers/retailers/wholesalers to satisfy their combined needs. This paper aims to combine the ENTROPY weighting method and three alternative assessment methods: COBRA, MARCOS, and MAIRCA. Additionally, for the first time, ENTROPY-COBRA integrated method has been introduced and utilized in this research to determine the best HDD available option. The information on six different hard disk drives available in Iran’s market was collected and considered for further investigation. The research methodology is based on the ENTROPY weighting method to allocate criteria weights and its combination with COBRA, MARCOS, and MAIRCA for alternative evaluation. Furthermore, sensitivity analysis has been made to assess the robustness of our research. As a result, according to all hybrid techniques, the best choice is Western Digital-My Passport.
Keywords
Multiple-criteria decision-making
Hard disk drives
Sensitivity analysis
Integrated techniques

  • Receive Date 20 May 2024
  • Revise Date 19 June 2024
  • Accept Date 27 June 2024
  • Publish Date 01 March 2024